Honoring Your Natural Beauty
Co-founded by Lauren, our formulator and fueled by a love for nature and natural ingredients, All You Beauty is here to revolutionise your hair care routine.
With formulas created alongside barbers and hair dressers on a wide range of curls and a focus on organic, cruelty-free ingredients that are great for your hair and skin, we create products that truly work for textured hair.
Our goal? To help you love and care for your natural curls every day.





A confidence community.
We are more than great products - we are building a community where everyone can feel empowered to embrace their natural hair and look.
From afro to curly, we celebrate all hair types and textures, and we believe that your natural beauty is something to be proud of. Together, we can redefine beauty standards and celebrate the power and uniqueness of our natural selves.
